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What is Event Engagement?
Event engagement is the emotional connection, commitment, and involvement that attendees have towards meetings and events they are attending. It is a measure of how motivated, passionate, and enthusiastic people are about the content and mission of the event.
Event engagement can be influenced by several factors, including:
Why is Event Engagement Important?
Event engagement is important since it can significantly impact registration, participation, and satisfaction scores. Some key benefits of event engagement include:
How Do You Increase Event Engagement?
Here are some strategies to help boost event engagement:
Implementing these strategies can help foster a highly engaged workforce, which can lead to increased productivity, reduced employee turnover, improved employee satisfaction, and long-term organizational success.
Another key to increasing event engagement is to make sure everyone can effectively communicate at company meetings and events. Offering live translation helps ensure everyone can participate in their preferred language. Wordly makes this easy and affordable with our AI-powered translation solution.
Here are some tips for offering live translation at meetings and events - as well as customer and partner events.
1. Offer Translation For all Event Sessions
Most events have a combination of keynotes, panel sessions, and break out sessions. In order to maximize participation and engagement, offer translation for all sessions. This way attendees will have a high quality experience throughout the event.
2. Offer Translation For In-person and Virtual Event Attendees
If you are running a hybrid event, make sure you provide all attendees the option of using live translation. Wordly makes it easy for in-person attendees to use their mobile phone to access the translation and virtual attendees can access alongside the online event on their computer.
3. Offer A Wide Range of Translation Languages
Unless you conduct a survey in advance, you will not know which languages attendees prefer to participate in. Wordly has run thousands of translation sessions and most of our customers report that attendees used significantly more translation languages than they expected. Since you need 1 human interpreter per language, the costs can quickly become prohibitive. Wordly uses AI to provide translation into the top business languages, all for one low / affordable price.
4. Add Translated Captions
When you think about interpreters, you usually think about audio to audio translations. In addition to audio, you should offer an option for translated captions. Many people prefer to read translated captions while listening to the speaker in their original language. Wordly makes this easy by offering both audio and caption translations automatically. Each participant can make their personal choice.
5. Use Customized Event Translation Glossaries
In order to ensure industry and company specific names and terminology are translated correctly, create a custom glossary which includes all of your important information. Wordly enables you to build a glossary with thousands of terms and automatically applies this to translations in real time. While human interpreters can use a glossary, they are not usually able to memorize thousands of unique terms.
6. Make It Easy For Event Attendees To Use
Attendees are often joining sessions at the last minute and don’t have time to set up an account or configure their device. Wordly allows attendees to join a session by scanning a QR code or clicking a link provided by the event organizer. Attendees don’t need to download anything, create an account, or provide any personal information to join a translation session.
7. Promote Translation Before and During The Event
Offering live translation at your event is a great way to increase registration and attendance. When global attendees know they will be able to easily participate in all of the sessions, it increases the probability that they will want to attend. This is also a great way to demonstrate your commitment to fostering inclusivity. It is also important to promote the translation option at the event. Include a slide with instructions on how to join at the beginning of every session; place signs outside the rooms letting participants know they can activate translation at that session.
