Conference Trends Discussed At MPINCC’s ACE 2022!

Posted on

April 6, 2022


Chris Harget

Almost 400 meeting professionals, presenters, suppliers (and puppies) gathered together this week for ACE 2022. Yes, there was a puppy cuddling experience. Many a tail were wagged. Wordly team members participated in all the sessions and activities, plus had many great conversations in the expo area. Here are some highlights of what we heard.

  • In-person events are quickly coming back - but many will be hybrid in order to appeal to a wider audience.
  • Virtual events are drawing new attendees to events. Onsite events attract more senior, business-oriented attendees. Virtual events draw more technical professionals. 
  • Virtual booths are not great for engagement - they primarily serve as an extension of your website so be careful not to invest too much effort.
  • When selecting a tech platform it is important to understand how you will use it. What does your event plan and business model depend upon?
  • Look for features that make it easy to keep attendees engaged - and can provide good analytics info.
  • Use an emcee at events to keep the content lively.
  • Experts are still looking for more engaging virtual exhibition capabilities, because exhibitor ROI for virtual events trails physical events considerably.
  • The SF Giant’s mascot, Lou Seal, did a great job driving attendees to the next sessions after breaks. Having colorful and fun “ushers” or “hype men,” is worth considering. 
  • Attendees are now accustomed to using mobile apps for live Q and A at in-person events. 
  • Planners need to give people a good reason to travel to an in-person event. ACE used the fun of Oracle park, batting cages, and puppy cuddling to add experiences and activations of attendees.
  • Hybrid and virtual events give you unlimited reach. Leverage regional marketing teams, influencers and partnerships to promote your event globally. 
  • To increase global attendance, recruit speakers globally. This creates a stronger expectation that international attendees’ interests and concerns will be addressed.
  • Language inclusivity (translation) reduces friction for international attendees.

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