The Professional Convention Management Association's flagship education and networking event was held January 10-12 in Las Vegas.
PCMA selected Wordly to translate speakers on 7 stages into 20+ languages simultaneously. Thousands of participants in the digital and physical conference had access.
Experts and innovators in many disciplines gathered to share research and insights. Here are a few things we learned.
Virtual meetings tripled in size in 2020. Audiences skewed younger and more volunteer-based.
According to Freeman Research, about half of Pre-COVID event attendees have not returned to in-person events.
To win back on-premise attendees, focus on the why-they-should-care, in addition to health and safety.
Post-Covid, people will be more selective about which events they go to, so planners will need to work to make on-site events even more compelling
For growth, focus on omni-channel events with year-round community building.
Digital audiences have little patience for fluff or friction. If you have 60 minutes of content, consider extracting the best 20 minutes and delivering that.
Inclusivity is essential.
Engagement is key.
Hybrid events are here to stay
Physical meetings offer greater networking, experience and engagement opportunities.
We at Wordly greatly appreciate the mission of the PCMA community and the great resources they assembled the PCMA CL 22. We’re working to best meet the needs of convention and meeting managers and their constituents.
To learn more about how AI-powered real-time interpretation increases inclusivity and attendee engagement, visit Wordly Conference Interpretation Solutions or Schedule a Demo.