3 Critical Trends in Global Event Planning

Posted on

June 29, 2019

by

Kirk Hendrickson

Critical Trends in Global Event Planning: What You Need To Know

Events and conferences continue to expand across the globe. In the U.S. alone, 1.9 million events occurred in 2016, boasting 251 million participants. With numbers that big, it’s no wonder event planners push to keep up on the latest industry trends. With so many events attended by so many people, the expectations grow exponentially for every conference.

At their core, events are about people connecting. While it used to be enough to rent a hotel ballroom and let people loose to figure things out on their own, modern attendees expect more. And a suite of new technology tools can help you create an event that is more convenient, personal, and inclusive.

Here are three key trends you should know about for planning your next event:

  1. Software Improves Attendee Engagement

Event planning software has dramatically changed the face of modern event planning. In fact, the best performing businesses are 2 times more likely to use event software that integrates with other core business platforms. And new cloud-based tools provide participants with time-saving registration and planning tools, as well as giving you accurate, up to date information. These tools not only make your life easier as a planner but will also increase the satisfaction your participants have with your event.

  1. AR/VR Personalize Events

Augmented reality brings a wealth of information to each attendee’s smartphone by overlaying digital effects and filters that they view and interact with on their screen. And, advances in virtual reality systems make it possible for you to provide truly immersive experiences for participants. Additionally, VR makes it possible for people to attend your meeting without physically being there. Not only do these technologies broaden participation for your event, but also makes your event more customizable and personal.

  1. AI Creates Inclusive Events

The globalization of event planning means that every meeting needs to accommodate the needs of people from every walk of life, often speaking different languages. Normally, each language represented at an event requires its own interpreter. Not only is this time consuming to arrange, but expensive to execute. New tools like wordly.ai, however, use sophisticated artificial intelligence algorithms to make it simple for participants to hear presentations in the language of their choice in real-time. Not only does this make interpretation cost-effective, but increases participant inclusion and satisfaction. And if you have remote participants, this will allow you to increase the reach of your event.

The event planning space is getting more competitive. People have only so much time to attend conferences and meetings, and they’re choosier about which events they visit. Embracing the technologies outlined here will make your event a more personal and pleasing experience for your attendees and will also simplify your planning tasks.

Events and conferences continue to expand across the globe. In the U.S. alone, 1.9 million events occurred in 2016, boasting 251 million participants. With numbers that big, it’s no wonder event planners push to keep up on the latest industry trends. With so many events attended by so many people, the expectations grow exponentially for every conference.

About the Author